Dana Fridman

My work is grounded in the belief that scalable, high-impact innovation is born at the intersection of rigorous research, creativity and technology. I cultivate and thrive in collaborative environments where interdisciplinary insights are transformed into ethical, real-world solutions for global problems.

As an interdisciplinary researcher and innovation leader, I work at the intersection of AI, design, and psychology to explore how intelligent systems are reshaping the way we connect, make decisions, and thrive. My research trajectory spans the development of Brain Computer Interface interventions for ADHD and adaptive games for stroke rehabilitation, extending into Alzheimer’s prevention, technology, and relational design. This foundation now drives my investigation into Adaptive Systems for Social Impact, where I explore how AI Entrepreneurship can solve complex societal challenges through rigorous, socio-technical innovation.

By bridging socio-technical thinking and human-centred design with entrepreneurship, I help build AI-driven systems that are as ethically sound as they are socially valuable and commercially viable. Beyond research, I am a passionate advocate for the innovation ecosystem. I mentor startups and postgraduate students, share insights at global conferences, help organise them, and work with industry partners to turn complex research into impactful ventures. I am also happy to respond to media queries regarding the future of responsible health and education technology.

Let’s connect if you’re interested in: AI, venture creation, product leadership, UX research, or health and sustainability innovation.