My designs aim to change people’s internal states through physical experiences. I use psychological research to understand design challenges and I base my design decisions on detailed psychological insights. I am currently focused on using subconscious cues to change work behaviour and self-efficacy. My past research focuses on child development (Autism) and eating behaviours.

I am most interested in designing for the intangible aspects of interaction: psychological health is important; your state of mind determines your actions and outlook on life. There are thousands of designs catering for physical wants I am interested in the step deeper addressing psychological and social wants.