Associate Professor
Hongzhi GaoProfile page
Associate Professor
School of Marketing and International Business
Orcid identifier0000-0002-5821-2407
- Associate ProfessorSchool of Marketing and International Business
- +6444636914 (Work)
- +64211130518 (Mobile)
RUAWHETU | ENGAGEMENT
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- INDUSTRY ENGAGEMENTNavigating the Challenges of De-globalisation – How Can Business, Government, and the Public Work Together?10 Sep 2025
- INDUSTRY ENGAGEMENTA discussant on the panel on modern Chinese cultural life at "China capable" Masterclass, funded by the New Zealand government, hosted by New Zealand Contemporary China Research Centre17 Jun 2024 - 17 Jun 2024
- CONFERENCE ROLEPanellist in a roundtable discussion on “Zespri in China: IP challenges and opportunities”20 Feb 2023I was a panelist in a roundtable discussion hosted by the New Zealand Asia Institute, University of Auckland on 20 February 2023. The title of the event was “Zespri in China: IP challenges and opportunities”. The title of my talk was “Zespri in China: IP challenges and strategic options”.
- COMMITTEE/BOARD/SOCIETY INVOLVEMENT13 Feb 2023
- COMMUNITY ENGAGEMENTThe Vic Open Day 202226 Aug 2022 - 26 Aug 2022
- COMMUNITY ENGAGEMENT22 Jun 2022 - 22 Jun 2022
- CONFERENCE ROLETrack chair for the 2022 ANZIBA conference, Wellington21 Feb 2022The theme of the 2022 ANZIBA conference was “Business in the Asia Pacific: People, Planet, and Prosperity”. The conference was hosted by Victoria University of Wellington. I was one of the two Co-Chairs for “Track 3: MNEs, global strategy (incl. nonmarket strategies) & global value chains” of this conference.
- COMMITTEE/BOARD/SOCIETY INVOLVEMENT10 Jan 2022
- CONFERENCE ROLE2021 AIB Oceania Annual Symposium4 Nov 2021I was the co-chair of the 2021 AIB Oceania Annual Symposium, hosted by the School of Marketing and International Business, VUW.
- MENTORINGI have provided an academic mentorship support to Dr Marina Iskhakova, Dr Dana L. Ott and Dr Andrew Bradly in relation to a research paper during the Paper Development Workshop prior to the AIB Oceania Annual Symposium 4 November 2021.29 Oct 2021 - 4 Nov 2021
- JOURNAL/BOOK REVIEWING / REFEREEINGEuropean Journal of Marketing1 Mar 2021 - 31 May 2023Anonymous peer review
